2020 began with us co-founders, Lara Stephenson and Dr Elise Stephenson, creating two wings of Social Good Outpost, to help us each focus on the delivery and evolution of the ‘design side’ and the ‘events side’ of our work.
This impact report focuses most on the Design & Communication side of the businesss – with a few links to our Curates report.
Yet we also had a broad audience we were trying to support with our design – from non-profits, sole traders, social enterprise and organisations of all types of purpose. We felt the pressure of trying to cater to many markets and needs, and quietly took some time out in early 2020 to consider the best next steps. ⛱️
Then! In March, the Melbourne office started what would turn out to be 9 months of fairly continous lockdown and movement restrictions. No one needs to be reminded about the impact of COVID on business – but suddenly having all that time, and some government support – allowed us to work closely with two business coaches and strategists, to help refine our focus and who we could help best.
So by June 2020, we renewed our focus on supporting establishing social enterprises communicate effectively, launch programs, get funding and accelerate their development. 🎉
The latter half of 2020, despite continual lockdown in Melbourne, was fruitful in many ways. First, we were able to successfully launch our new strategic offerings to our establishing social enterprise clients, secondly we spent 6 weeks with Digital Storytellers, sponsored by SENVIC, to tell our story through video…
Story of impact – Celeste Ianotta from Miluny
What does your social enterprise do?
My social enterprise is called Miluny, it’s Indigenous and means mud – my aunty, who’s an elder, gave me the name. I make mud clays for masks and baths, and I get a lot of ingredients from the Western Australia Desert floor. Miluny supports others who are like-minded, Indigenous teenagers and women, teaching them how to nurture themselves, how to come back to earth, to each other and to self – like a beautiful ripple effect.
How did 2020 look for you?
2020 was a different time, there was a lot of fear of the unknown. Businesses had to scramble to adapt and put themselves online. I spent a lot of 2020 writing blogs and working on the direction of Miluny and resourcing. During this time, I spent a lot of time apart from family, and I realised that we really do need each other! It put everything into perspective, and showed how important connection was – connection with each other, and even connection with ourselves. I think it’s changed all of our lives in one way or another – how we view the world, how we view life and how we even view the world of business. People wanted to support more local and heartfelt, genuine businesses and shifted consumer values.
How did you get involved with Social Good Outpost?
I actually got involved with Social Good Outpost through Global Sisters – a non-profit organisation that helps women in business get started off the ground. I came across Global Sisters three years ago when I had a burnout, I kept thinking ‘What can I do to contribute?’. I want to leave a legacy behind me, and I want to make a difference. Something called to me and I looked at what I’d done in my life and thought about how I’d like to finish life eventually, and someone suggested I attend a meeting, and was then directed to Global Sisters.
From there, Global Sisters helped develop my big ideas and I was able to pitch my business idea in Melbourne. Following that, little doors started to open – I did a course with Global sisters where they also provided marketing, and that’s how I met Lara from Social Good Outpost, while she was offering to help women in need with their businesses. I really gelled with Lara, she was able to collate my thoughts and my words and pull them together exactly how I wanted them to come across, in a lovely message. I wanted to have a voice in the world – leave a legacy behind me.
Breathe in the aroma, focus on your breath
Hear the sounds.
This is your time of self discovery.
Find the power.
Just for a while,
Step away from the news,
Step away from social media,
And take time to nurture your Self.
Rub any tense muscles
Relax, and allow any tension to be smoothed away.
It’s times like this when the world needs you most.
We are all connected,
We are all connected with the Earth.
What work has Social Good Outpost done for your social enterprise?
Social Good Outpost has designed a website for me*, helped me with poems and my word choices, worked on my packaging designs and helped me create my ritual cards and poem cards. I troubleshoot for people to calm and balance the skin and life in general, while also maintaining a calming and balancing voice, and Lara was able to see that and help me get that across through photographs and things like that. Instead of being all over the place and not knowing where to start and what to do, they’ve actually helped me narrow down my vision into a solid direction, and pull it all together, for a solid foundation to build on top of.
*(Editor’s note: Social Good Outpost did copywriting and content strategy while Sticky Studio made the website)
What was the impact of working with Social Good Outpost?
It’s more than just clays and baths, and teaching mindfulness and rituals, the impact is helping others. It’s helping other women believe in themselves, to look after themselves, so they can give out to their community. There were barriers for me and my business, I didn’t have much growing up, I didn’t have a lot of schooling, and my age was a barrier entering into the beauty business, but everything really helped give that self-belief. It’s really been able to help me give and impact others, and inspired my little boy to dream big too, and he tells me, ‘Mummy, don’t give up on your dreams’. I hope to extend that aspiration from my own household to help other women in need. There’s definitely a ripple effect of who I partner with, who I buy from, and who I give out to.
How important was working with Social Good Outpost to get your message across? How did you feel throughout the design process?
Social Good Outpost was really easy to work with, Lara is very kind and compassionate, and attunes to your thought process very quickly. When I met her, she really got where I was moving toward, and understood my direction. Even after Global Sisters, I decided to keep going forward with Lara for those reasons, and also for what she stands for. Lara has a good message, and understands where I’m coming from and where I’m heading in the future, and is very easy to work with.
How do you feel knowing that choosing Social Good Outpost to do your designing is giving back to the community?
Whoever Social Good Outpost helps will reach a bigger audience and make a difference and a change in this world, and we’re both part of the bigger picture of making a difference to others, and to people around us. I’m based in a regional town in Australia, but I believe what I’m working towards will touch not only my town, but it will go beyond our borders and go into the world. I have such a love for Australia and a love for the people and a love for the land. I think the impact is greater than what we think and greater than what we believe.
Is there anything else you would like to add about your social enterprise or about working with Social Good Outpost?
Just that I love it! I’m really happy, I’m really settled, and I really love it.
I love my business and I love what I’m doing, and I am confident I’ll attract the right people and the right doors to open, and this is all part of it. You start somewhere; you start small, you start with one person if you can touch one person, you can touch two, you can touch three, and it’ll just keep going from there.
– Celeste Ianotta, interviewed by Shanayah Sharif, Griffith University
Social Good Outpost acknowledges Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands and waters where we live.
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