Master Storytelling for Purpose-Led Work
Craft a story that rings true—so you can speak with clarity, conviction, and calm.
A 6-week guided course for purpose-led people ready to strengthen how you speak, write, and lead through story.
What this course is about
You do powerful work—but if your story doesn’t match your depth, it can feel like you’re constantly translating yourself.
This course is about changing that.
You’ll uncover your Master Story: the deeper narrative that makes every other story make sense.
You’ll gain a language that fits, and a spine of clarity that supports everything from grant writing to team alignment, from social posts to heart-to-heart talks.
This is for you if
- You work in a values-driven, complex, or emergent field
- You struggle to describe what you do without oversimplifying
- Your “why” has changed—but your words haven’t caught up
- You want to tell true stories with power, not polish
- You’re ready to feel strong in your communication
What you'll walk away with
- A clear, embodied Master Story that grounds your work
- Confidence in how you speak about your project, business or initiative
- Tools to align your personal and organisational voice
- A new relationship to storytelling—calm, clear, and deeply yours
What’s included
- 6 weekly emails with core content (learning, reflection, activity)
- Weekly opportunities to reply, share and get further support over email
- A welcoming, no-pressure space to grow
- ✨ When you join, you're welcome to bring a friend or collaborator with you at no extra cost. Just let me know their name and email after you register.
On-demand course dates & format
- Course starts: once you sign up, I’ll add you to the course and it will appear in your inbox within 24hrs. (Forgive my one manual step here – it’s a real person running the course!)
- Course continues: weekly for 6 weeks
- Format: Weekly email-based learning and activities
Introductory videos
About your course guide
I’m Lara Stephenson.
I’ve worked in communications for over 20 years—across design, storytelling, strategy, and impact. But it’s only in recent years that I truly understood the power of story—not as something decorative or performative, but as something essential.
Story lives beneath every word we speak about our work. It shapes how we’re heard, how we connect, and how we carry ourselves. When our story isn’t clear, it can feel like we’re always reaching, explaining, performing. But when we know our story, something settles. We can speak from the centre.
That’s why I created this course.
I bring a grounded and spacious approach to this work—supportive, light, and reflective. I’m not here to teach you how to sell yourself. I’m here to help you remember what’s true, so you can speak with quiet strength and resonance.
This is a process I’ve walked myself. You’re in good company.
Joining details
Price: $150 AUD (incl. GST)
One-time payment, lifetime access to course materials
This includes:
- 6 weeks of guided learning via email
- Reflective activities and story practices
- Personal responses to your reflections (yes, I read and reply)
- ✨ A free friend or collaborator pass is included when you sign up – email me through their name and email and I’ll add them to the course
Ready to find the story that holds it all?
Join us for Master Storytelling.
Questions & Answers
Do I need to be a “storyteller” to join?
No. You don’t need to have a background in storytelling, writing, or communications. This course is for people doing meaningful work who want to find the story that fits them, and share it without overthinking, performing, or shrinking.
What if I don’t have a business or project right now?
That’s completely fine. The Master Story you develop will support any work you step into. Whether you’re refining an existing initiative or preparing for your next chapter, this process meets you where you are.
What if I fall behind or can’t attend the live calls?
All live calls are optional and recordings of the teaching content will be provided. You’ll receive weekly content by email, and you can work through it at your own pace. There’s no such thing as “falling behind” in this course—it’s designed to be gentle and spacious.
Can I do this course with my team or colleagues?
Yes. While the course is designed for personal reflection, many organisations find value in having multiple team members go through it to develop aligned storytelling. If you’d like to explore that, reach out to enquire about group access.
Is this course about branding or marketing?
Not in the conventional sense. This is about grounding your story before strategy: so when you do share your work, it feels clear and resonant. Many participants find it shifts how they write bios, speak in meetings, lead teams, and shape external messaging.
Can I bring a friend?
Yes! When you join, you can invite one friend, colleague, or collaborator to go through the course with you for free (you don’t have to share your work with them, they’ll get their own emails). Just send me their name and email after you sign up.
