Who, where, when
This program ran from September 2018 to April 2019 and was funded by Victorian Women’s Trust. Social Good Outpost partnered directly with Global Sisters to coordinate the women involved, the dates, times and support. Social Good Outpost created and carried out the design workshops and sessions, supported by Global Sisters’ organising.
Workshops and Design Sessions were held in Melbourne, including Preston, Carlton, Wyndham and Reservoir. They were held in Regional Victoria in Wangaratta and Wodonga. Some of the 1:1 sessions were carried out over video call.
The women that we helped were in Global Sister’s program, and had come through Sister School, which is a business development program.
Global Sisters knew there was a real need for knowledgeable design services and also the provision of women-led design sessions and workshops, to the Sisters. We set out to assist and to show that this program is effective in creating a significant acceleration to the participants’ businesses and their financial success – and just as importantly, their thoughts, feelings and confidence around their businesses.
“Women who are excluded from mainstream employment due to their circumstances can access a wide range of employment services to help them find a job. But what about the women who dare to dream about being their own boss and running a business that fits in with their specific situation?” – Global Sisters
What we set out to do
Our goal was to provide specialised design help and hands-on learning and direct assistance in the areas of graphic and web design, branding and social media, to women who are part of the Global Sisters program.
The aim was to help elevate the design professionalism of these women’s businesses, allowing them to present their brand effectively. We helped them to align their design with who they are and what they do. And, we were able to support the work of Global Sisters’ programs through advanced, tailored help.
Global Sisters knew there was a real need for knowledgeable design services. Through our women-led, feminist design approach, we were able to provide one-on-one sessions and workshops to the Sisters.
This pilot project was funded by Victorian Women’s Trust, created and carried out by Social Good Outpost, and supported and organised by Global Sisters.
In total, we supported over 30 women.
We share their stories below.
Workshops were part of our strategy to support more women, in a group setting with sharing knowledge and small-group question and answer and one-on-one feedback within the group.
Before the workshops, the Global Sisters Accelerator Leads talked with their mentored Sisters and found out where the workshop attendees were in their business journey, and what design topic questions they had. This informed our workshop topics and activities, and our 5 workshops covered:
- Branding Fundamentals (learning about branding, knowing what your brand is, & hands-on social media profile image creation)
- Polishing Your Presence (taking started brand visuals and refining them with feedback)
- Starting your Website, and
- Introduction to Branding (This was a translated session with a small group of women, including hands-on business card creation and social media profile image)
Photograph: Melbourne Workshop #1, November 2018
The workshops helped to boost confidence and give the women free tools and resources to create designs such as social media posts, images to promote their products on their website, profile pictures, logos and brand colours and fonts, without relying on having to pay a designer.
In the beginning, having this ability and freedom can help to form what their brand is, allow for unlimited revisions and rediscoveries of who their business is, and give a designer, if they hire one, invaluable background understanding to help the design process be as helpful as possible.
We can do this with your help.
Why support us
Your funding supports women entrepreneurs with diverse barriers to traditional employment to get tailored design and business help and connect with each other in welcoming spaces that allow them to grow their skills, confidence and businesses.
Good design is pivotal to the success of business. It can help fledging businesses look established, thereby increasing building brand trust, credibility and consumer relationships; set businesses apart allowing them to be competitive locally and globally; and increase their profitability, meaning the women entrepreneurs have a more stable financial base.
Women-owned small and medium-sizes enterprises across the world are underfunded by an estimated $1.5 trillion. By supporting your project, you are helping to change these statistics, empowering the next generation of business owners and all our communities.
The Social Good Outpost is a social enterprise creative design agency. Led by feminist principles, our work ranges from graphic design to branding, web design, and sourcing photography and videography for clients. We usually work with women’s organisations, government, and small-to-medium businesses.
Our social enterprise model
A percentage of our full-fee design projects goes towards supporting low-cost and pro-bono design to our sponsored community clients.
About Our Partner
Global Sisters is a national non-profit organisation that provides women with the tools, networks and resources to establish or grow a business.
We live and work on Yuggera and Kulin land. We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
ABN 88 633 779 450