Case StudyBoomerang Bags
Building community around plastic bag use reduction and recycling fabric
Creating an e-commerce website, searchable world map and platform for individual community pages
Boomerang Bags is a social enterprise that is driven to stop plastic pollution. It does this by empowering communities to start sewing their own re-useable bags, diverting waste material from landfill and reducing single-use plastic consumption.
Boomerang Bags already had a website which helped communities sign up, and was a shop. They wanted something where communities could have their own page, where people could get in touch directly with communities, and to help automate administration.
We ran a workshop with Boomerang Bags to ascertain who their audience (customers, stakeholders, etc.) were, and what sort of ‘jouney’ they undertook by visiting the site: where do they go first? What information do they need? Why are they there in the first place? – And to help understand the flow of the business, and what activities needed to be made more automated, within a small (or no) ongoing budget and a pragmatic approach.
The new website has been designed to have an interactive, searchable map from which visitors can find, join or start a Boomerang Bags community in their area. Each community started has their own customisable page with photos and related details of how to get involved or volunteer – and a direct contact form.
Our co-design supported their aim of making the website an accessible platform for a variety of different community members with differing levels of computer skills. It also helped them to create a system that was scalable for their operations, reducing their own manual labour and input and automating processes.
Key achievements included creating the ability to collect data and a semi-automated way of aggregating this; a searchable and useable map for communities to find each other; an updated look and feel for the site and shop as a whole; and the ability for communities to self-manage their information pages.
Creating a website with an interactive map of communities, community profile pages and a visual redesign.
Lara & Elise
Women, Environmental Sustainability, Social Enterprise
We live and work on Yuggera and Kulin land. We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
ABN 88 633 779 450